Easy Video Player Reviewed - is this really the answer to seamless, "geek-free" video marketing on the web? or is this more hassle and money than it's really worth?
Keep reading to find out whether Easy Video Player is worth the money, whether it can solve the technical barriers of web video for non-technical marketers, and ultimately, what all the fuss is about and whether it lives up to its' own hype...
A lot of marketers find it difficult to convert their hard earned website traffic into sales, and it can be a really frustrating situation to be in ... when you see visitors coming to your website (often after paying a lot of time and money to get them there), only to watch them click away and never sign up to your lists or buy from you.
If you ever want to make big money from the Internet, you need to find a way to convert your visitors into subscribers and buyers ... and fast!
One of the biggest issues, which is causing a lack of sales, is the lack of trust your visitors have in you. They've got no reason to believe what you say, they don't know who you are, and ultimately people who feel like this towards you are never going to give you money.
Marketers realise this, and the web is changing fast to solve this problem. You may have noticed that as more more people use modern technology on their websites, your old textbased websites are starting to look dated and dull. More to the point, it's very hard to trust a website that has only got text on it.
In the old days, sales were made by people knocking on doors and speaking face-to-face with people...
And that psychology has never died, in fact ... it's becoming more and more essential on the Internet.
But how do you speak face-to-face with somebody when you live in a different country, and they are visiting your website 3 AM and you're in bed?
The answer, is video.
The web is becoming more transparent, and people want to know who they're buying from. Just like in the olden days, where salesmen would visit people face-to-face ... video allows a very close replication of that sales situation.
the buyer can see your face (or at least hear your voice), they can trust you are a real person, they can share your sarcasm and humour, they can get a clear idea of who you are and how genuine you are... something that text alone cannot do.
I'm not saying that text only based websites don't work any more, but video is quickly taking over the web and those that get left behind will struggle to compete when it comes to making sales and getting subscribers.
With video, it allows you to build trust with your visitors (and build a relationship where they end up buying from you).
It allows you to express yourself in ways that text alone cannot (which can increase sales and keep people's attention)
Plus, the viral nature of videos allows people to share your content, and get you more traffic as a result. There's just so many things you can do with video that you cannot do with text only websites.
But the biggest thing of all, is that it's easy to keep people's attention, teach them things, connect on a personal level... all without having to take up pages and pages on your website.
It really is the most efficient, proven way to get a response from your website visitors.
But here's the problem with video...
For many years, marketers have avoided putting video on their websites because it has always been technically confusing and requires a lot of hassle and work (especially when trying to put video in WordPress blog posts!).
But as video technology becomes more common, more and more marketers are getting in on the act are reaping the rewards in terms of more subscribers and more sales. You only have to look at some of the recent launches in the Internet marketing industry, to see how crucial video is to making sales.
Those long sales pages are either being pushed to the bottom of the page with video at the top ... or completely replaced with video only.
There is a reason why all the big marketers are doing this... because it works. If it didn't, then you wouldn't keep seeing them doing it over and over again for each product launch and promotion.
It's not just our Internet marketing community either ... video is taking over the entire web, you have to look at YouTube's popularity for clarification of that. The bottom line is that people consume video much more comfortably than reading lots of text.
But the problem with video, is that even when marketers do get their videos on their site, the video hardly ever plays back properly because they take up too much bandwidth for the average visitor to be able to handle.
That's why people started using hosting services for video... such as Amazon S3. The problem is, Amazon S3 was (and often still is) a technical nightmare to set up.
Even if you manage to get over the technical hurdles of putting video on your website, getting people to actually buy or sign up to your newsletter as a result of watching your videos was a whole new problem in itself.
But as technology moves on, solutions to these problems are beginning to emerge...
One of those technologies is Easy Video Player. Recently described as "the birth of video marketing 2.0", Easy Video Player allows you to capture your prospects at the very moment in which they are most likely to take action, by inserting Aweber opt-in forms and order buttons INSIDE your videos.
Easy Video Player also includes a number of viral sharing features, allowing your new customers to share your video with thousands of people across the globe - maintaining the quality of your message with an opt-in form or payment button effortlessly propelling them to take targeted action.
Ultimately, you'll be able to quickly insert videos into any website that you want to, and get those videos to generate clicks, opt ins and sales... without having to hire a professional web designer, I.T team or copywriter.
Furthermore, your videos will play back seamlessly as a result of the Amazon S3 integration feature, which allows you to upload your videos to Amazon's ultrafast servers, and seamlessly link them to your videos... with point-and-click simplicity.
For years, this was a mystery that only the most technical savvy web designers and I.T guys could understand.
Click here to visit the official Easy Video Player website
It does all that by using the following features...
1. Instantly and automatically send your video viewers to any website, shopping card of affiliate promotion after your video stops playing. No need to prompt your prospect to "click the link below" anymore. EVP makes it easier than ever for your customers to buy from you!
2. Explode sales and increase profits by embedding "buy now" buttons directly into your videos! Your call-to-action no longer requires your visitors to complete fifty steps.. Finally capitalize on psychology by enticing your visitor when they're most likely to make a purchase.
3. Quickly and easily capture e-mail addresses and generate leads, by adding opt-in forms inside your videos. Your viral video is now a self-contained squeeze page dedicated to turbo-charging your list building for lightning-fast profits!
4. Easily create and protect "member only" videos with a few clicks of the mouse. Imagine thousands of dollars in lost revenue you can now avoid completely by ensuring only paid customers can gain access to exclusive content...
5. Publish your videos on ANY website within seconds. With just a couple of easy steps (copy and paste) you can quickly get your videos online without ever having to worry about them not working properly. Saving you time AND money.
6. Use the quality servers at Amazon S3 to quickly and securely host your videos for pennies! It previously cost excessive monthly fees and was virtually impossible to use Amazon to embed videos because your viewers were left waiting. Not any more!
Along with the main video software, you also get for training and software support. But furthermore, as part of your purchase, you also get a free 30 day access pass to the IM Mastermind Club, which is valued at $37 and contains lots of information from a wide variety of Internet marketing topics.
Click here to visit the official Easy Video Player website
BAD POINTS:
It's very rare for me to be so impressed with the product that I struggle to find bad points, but Easy Video Player is one of those times. However, below are some points that I still found to be slight setback, which you should consider before you make your purchase...
1. Limited "In video" options
Easy Video Plater allows you to insert your opt in boxes at the end of your videos , which is such a cool feature . However, it would be nice to be able to insert opt in codes into the middle of your videos, not just at the end. Maybe this will be amended as time goes on?
2. Restrictive on usage
For those who create videos for others, as a freelancer for example, it can be a bit restrictive. For example, if you wanted to create a video for a client you have to get quotes from the Easy Video Player team before you proceeded. For many people, this won't be a problem as most people will be using it for their own websites and projects... but as a freelancer myself, this does pose a problem in terms of hassle and money required to use Easy Video Player as part of my services.
3. Too early to truly tell whether this is worth it in the longterm, in terms of actual sales conversions
I can see the advantages of having an opt in forms on your video, along with buy now buttons popping up at critical times ... but where that makes it a huge difference as opposed to having these buttons on the side of your video is yet to be proven. That being said, I have no doubt that it will have a positive impact, as your call to action (your opt and buy buttons) are directly in the line of sight of the person viewing the video. That can't be a bad thing. Also, this product isn't just about being up to embed buttons into the videos, so don't let this cloud your decision too much.
4. You still need to be able to create compelling videos, as THAT is what really elicits RESPONSE!
Goes without saying, simply buying Easy Video Player will not allow you to create videos that build massive e-mail lists and generate tons of sales ... you still need to create the actual video content to elicit a response in the first place. Easy Video Player simply enhances the user experience, and makes it easier for them to take action was watching videos. It also allows you to stream your videos smoothly and embed them where you live without technical hassle (which is a huge relief for many of us who already know painstaking hassles that video on the web has created in the past!)
GOOD POINTS:
With that being said, I'd like to try and sum up some of the strongest plus points of Easy Video Player, which are...
1. EVP is easy to install
All you really need is web hosting and domain name. It is about 10 minutes to get set up after purchase.
2. User-friendly dashboard
The EVP dashboard is clean and intuitive, plus it is easy to upload videos to your Amazon account and customize them with your opt in forms, payment buttons or ad banners. The amount of time and money saved from this feature alone is well worth the asking price of EVP.
3. Cool technology
Is hard to deny how impressive and useful it is to be able to put buy now buttons, opt in forms, ad banners and redirects onto your videos. From a sales point of view, this could be really huge ... and it really does make the whole process more streamlined and easy for the viewer. The redirects are cool feature which eliminates the need for the viewer to click on any links after your video is finished, which I know for a fact has been tested to improve conversions. After all, it's one less barrier for the viewer to get past (I know, clicking a link isn't exactly a "barrier", but it does make a difference when they don't have to do it!)
4. Makes using Amazon S3 a peice of cake
In the past, Amazon S3 was a real nightmare to use. It is complicated, time-consuming and glitchy. However, it was essential for being able to stream videos seamlessly, without any playback problems ... and without exceeding your bandwidth from your servers. With EVP, process of uploading your videos to Amazon S3 and integrating them into your on your websites is really point-and-click simple... a huge relief for the less technically savvy amongst us.
5. Nice looking players, a handful of color variations.
Easy Video Player really does have great athletics, from the user interface) to the video players themselves ... a lot of attention been put into making this look and feel professional both for us as marketers, and for the person watching the videos (the end-user). It has been tested that better quality designs websites generate more response, so this should go down well in the sales department!
6. Saves a TON of time and money
Ultimately, EVP saves a whole load of time, money, and hassle. What seemed to be technical barrier in the past, is now a simple point-and-click process that anybody can do. No more having to pay for technical guys to help you out, or expensive web designers to get your videos on your websites. The whole process takes less than 20 minutes, and even quicker once you have done it a couple of times, is truly remarkable and exciting.
Click here to visit the official Easy Video Player website
CONCLUSION:
Easy Video Player is a very impressive piece of software, that solves a genuine problem ... using video on the web.
Gone are the days of confusing server problems, enbed difficulties and lack of sales... because EVP not only eliminates the technical barriers, but creates web videos which are aimed squarely at generating more sales.
With so many different features, such as different player skins, button configurations, video exist options and linking, redirects, embedded opt in forms... it really has everything a successful marketer needs to sell using video alone.
If you are a product owner, it gets even better ... because you can give your affiliates a promo video selling your products, but they can put their own opt in forms and by now buttons into the videos... and you don't have to custom create videos for each affiliate.
The added ability to virally share your videos makes the whole package even more impressive, giving you a rounded application which not only removes the technical barriers of web video, that allow seamless and high-quality video playback, visually appealing players, sales inducing technology and a whole range of additional tweaks and features to set your videos on fire.
In fact, there is such a wide combination of options and features that have never been seen before with video... the only limitation is your creativity.
For these reasons, I highly recommend you pick up your copy of Easy Video Player as soon as you can, and start testing it and seeing results for yourself.
In 2010, there really is no reason or excuse for you to avoid using video anymore... because clearly, video works on the web very well, and with these new technological features being added, you can expect a new level of income purely from promoting products by video.
Click here to visit the official Easy Video Player website
Rating
Step By Step Guide |
9/10 |
|---|---|
Can Start With Very Little Money |
8/10 |
Quality Of Content |
9/10 |
Easy To Understand |
9.5/10 |
Value For Money |
10/10 |
60 Day Money Back Guarantee |
YES |
WAIT! Don't proceed until you have claimed your exclusive bonuses!
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From The Desk of: Stephen C Campbell |